江西快3

那些被你们顶礼膜拜的品牌 其实他们并没有在品牌营销花费太多代价

发布时间: 2017年03月30日 信息来源:本站原创

江西快3“WOSHIZHONGXIAOQIYE,YAOFAZHANZHUANGDABIXUDAZAOWODE!”

YISHANGSHIJUEDABUFENZHONGXIAOQIYEDENEIXINDUBAI,YINCITAMENDOUZAIXIANGBUTONGPINLEILINGYUZHONGDE“DAPAI”XUEXI。MAIBAIJIUDEXIANG“JIANGXIAOBAI”KANQI;MAICHAYEDEDOUXIANG“XIAOGUANCHA”KANQI;MAIKONGQIJINGHUAQIDEDOUXIANG“SANGEBABA”KANQI;MAISHUIGUODEDOUXIANG“CHUCHENG”KANQIDENG。TAMENYIDAZAOWEISHENGJING,BAZHEIXIECHENGGONGDETONGTONGFENGWEIKAIMO。

BUKEFOUDINGDESHI,BUFENZHONGXIAOQIYECHENGGONGKAODAZAOLAIZAISHICHANGZHANLINGYIXIZHIDI,DANJUEDABUFENDEZHONGXIAOQIYEJUNZAIDAZAODELUSHANGDIEDAOPENGBIZUIHOUFANGQI。GENJUMEIGUOXIAOFEIZHEXINLIXUEXUEJIAYANJIUDECHU,DUIYUTONGYIGEPINLEI,XIAOFEIZHEZUIDUOZHINENGJIZHUQIAN3ZHONG,ERZHONGXIAOQIYEDAZAODEBIRANHUIYANMEIZAIZHONGDUOSHENGLANGDANGZHONG。YINCIDAZAOJUEBUSHIZHONGXIAOQIYEQIBUJIEDUANZUIJINJIXUYAOJIEJUEDEYINGXIAOWENTI。SHICHANGSHANGDADUOCHENGGONGDEZHONGXIAOQIYE,DOUMEIYOUZAIDAZAODELUSHANGKEYIHUAFEITAIDUOJINQIANHEJINGLI。

江西快3NEIME,TAMENBUGAO,CHENGGONGDEMIJUEJIUJINGSHISHENME?JINTIAN,QISHUJIULAIJIEKAI“YINGXIAO”DEMIWU。

01

营销究竟是什么?

ZAIHUIDASHANGSHUWENTIZHIQIAN,WOMENBIXUTANDAOWEISHENMENEIMEDUOZHONGXIAOQIYEDUIYINGXIAORUCIZHEMI?ZHEIYAOCONGZHONGGUOSHICHANGYINGXIAODEQIYUANSHUOQI。

DANGQIAN,ZHONGGUOZHULIUSHICHANGYINGXIAOLILUNTIXIJUNLAIYUANYUMEIGUODEYINGXIAOZUIDINGJIANDEZHUANJIAFEILIPU·KETELE,TASHUYUXUESHUPAI,RENXIBEIDAXUEKAILUOGEGUANLIXUEYUANDEZHONGSHENJIAOSHOU。ERZAIDAXUEDANRENYINGXIAODEJIAOSHOUYIBANJIECHUDEDOUSHIDAQIYEDEANLI,DAGONGSIDEYINGXIAOQIANGDIAOYOUQIPAI、YOUPUGUANG。YINCITONGGUOCHANGNIANLEIYUEYUDAGONGSIDAJIAODAO,FEILIPU·KETELEJIUCHUANGZAOLEZAIMEIGUOFEICHANGLIUXINGDESHIYONGYUDAQIYEDEYINGXIAO。

江西快3ERXIANGBIDAQIYEDEYINGXIAO,MEIGUODEZHONGXIAOQIYEDECHENGGONGYINGXIAOJINGYANYIZHIMEIYOUTIXIHUA,TONGSHITAMENYEZAODAODAQIYEDEPENGJI。YINWEITAMENDEYINGXIAOSHOUFAXIANGBIDAQIYEDEYINGXIAOXIANDEFEICHANGBUGUANGXIANYANLI,DANXIAOGUOQUEWANGWANG“SILIANGBOQIANJIN”。ZHEIXIECHENGGONGDEZHONGXIAOQIYEYINGXIAORENSHOUBINGBUZAIHUDAQIYEDEPAITOU,TAMENZHUANYANRUHEGENGGAOXIAOLVDEZHUANQIAN,ZUIHAOJIUSHILINGTOURUGAOHUIBAO,YINCICHUXIANLEXIANG“GANGGANGJIELI”DENGQIAOMIAODEYINGXIAOSHOUFA。TAMENTONGGUODANCHUNDEYOUJIANXIAOSHOUJIUNENGZAIDANGSHIZHUANDAOJIBAIWANNAIZHIJIQIANWAN。

SUIZHEZHONGGUOSHICHANGJINGJIDEFAZHAN,HENDUOMEIGUOXUEYUANPAIDEYINGXIAOJIAOSHOUJIANGTIXIHUADEDAQIYEYINGXIAOYINJINZHONGGUO,ERMEIGUOZHONGXIAOQIYEDEYINGXIAOJINGYANQUEYINWEIMEIYOUTIXIHUAERWUFACHUANRUZHONGGUO。YINCIDAOZHIHENDUOZHONGXIAOQIYEYECUOWURENWEICHUANRUDEYINGXIAOYESHIHETAMEN。JIASHANGYINGXIAOSUZAODEJIEGUOFEICHANGMEIHAO,JIANGJIUTONGGUOYIXILIEDASHOUBIGUANGGAO,DUIlogo、GUSHIDEJINGDIAOXIZHUO,SHITUZAISHICHANGTISHENGZIJIADEYINGXIANGLI,ZHEIYERANGZHONGXIAOQIYEDUI“YINGXIAO”FEICHANGAIMU。

XIANZAIHENDUOZHONGXIAOQIYEZAIJIESHAOZIJICHANPINDESHIHOUDOUSHOUDAOYINGXIAOSIXIANGDEYINGXIANG,WANQIGUSHI,SHITUBIANZAOYIGEYIWEIKEYIMENGPIANXIAOFEIZHEDEGAODASHANGDEGUSHI,SHUBUZHIJUEDADUOSHUXIAOFEIZHEYIJINGSHIPOZHEIXIEXIAOJILIANG。YUNYONGZHEIXIEWANFADEZHONGXIAOQIYEQISHIDOUZAI“ZIHAI”。JINGGUOWUSHUCIYINGXIAODECESHI,NEIXIEYUANBENXINFENG“YINGXIAO”DEZHONGXIAOQIYEYEJIANJIANFAXIANYUANBENZAIDAQIYEZOUXIAODEYINGXIAOCELVEYUNYONGZAIZIJISHENSHANGQUEWUXIAOGUO,WANQUANMAIBULEHUO。WEICI,TAMENFEICHANGKUNAO,QUEWUJIKESHI。

JIARUNITONGGUOWANGLUODEGUANYUSHICHANGYINGXIAODEGEZHONGSOUSUO,FAXIANDADUODOUSHIGUANYUYINGXIAOKANSIFEICHANGCHENGGONGDEANLIDEBAODAO,QISHIZHEIJINJINSHIDAQIYEZAIGAOYINGXIAODEYANWUDAN,TAMENWEILEANFUGUDONG,TISHENGGUJIA,BUDEBUZENGJIAZIJIDEPUGUANGDUHEZHIMINGDU,ERZHEIXIETONGTONGJIANLIZAIDASHOUBIDESHAOQIANMOSHIXIA。ZHEIXIANRANBINGBUSHIZHONGXIAOQIYEYINGDANGZUNXUNXUEXIDEYINGXIAOFANGFA,DANHENDUOZHONGXIAOQIYELAOBANDOUFENGZHEIXIEDAQIYEANLIWEIBANGYANG,SHITUFUZHI,DANSHICHENGGONGDESHAOZHIYOUSHAO。

02

中小企业为什么不应该聚焦打造?

NIYINGGAIFEICHANGHENHAOQI,ZENMEYINGXIAOZAIZHONGXIAOQIYEJIUBUGUANYONGLE?ZHEIGEWENTIZHUIGENSUYUAN,XUYAOCONGDAQIYEHEZHONGXIAOQIYEYINGXIAODECHAYISHUOQI。

江西快3DAXINGQIYEZAIZHANJUSHICHANGHENDAFENE,XIANJINLIUXIANGDANGCHONGYINGDEQINGKUANGXIA,TAMENJUJIAODEZHONGDIANSHIRUHESHAOQIANTISHENGPUGUANG,TISHENGGUJIA,SHITUTONGGUOXIAOFEIZHEDUITADEDERENZHIGENGJIAGONGGUTADESHICHANGDIWEI。YINCIMEINIANHUADAJIAQIANYUAOMEI、LANBIAODENG4AGUANGGAOGONGSIHEZUO,ZHIZAOCHUYIXILIEFEICHANGGAODASHANGDEPUGUANGANLI,RUBAOMAKUXUANH5,DULEISIWEIBOYINGXIAODENG。“YINGXIAO”ZHENGHAOMANZULEDAQIYEYINGXIAODEXUQIU,DANTAMENDEGEZHONGDASHOUBIDEYINGXIAO,DOUSHIZHANGXIANTOUZI。JINTIANHUADEGUANGGAOFEI,SHIWEILEXIAGEYUENAIZHIYUZHENGNIANDEXIAOSHOULIANGLAIZHEXIANG。

江西快3ERZHONGXIAOQIYETIANRANCUNZAIZIJINDUANQUEDEWENTI,YAOQIUJIAOGAODEDUANQIHUIBAO,YEJIUSHISHUOJINTIANTOURU1000YUANGUANGGAOFEI,MINGTIANJIUYAOSHOUHUI2000YUANDEXIAOSHOUDINGDAN。ZHEIYANGDEZHONGXIAOQIYECAIYOUKENENGYIBUYIBUZHUANGDA,BUZHIYUSIZAIXIANJINLIUBENGLIEDEJINGYINGXIANJINGZHONG。TAMENMEIYOUGUODUODEQIANQUZUOHENDAGUIMODEGUANGGAO。YINGXIAOSHISHUYUZHANGXIANTOUZI,RUGUOZHONGXIAOQIYEYIWEIZAIZHUANYANRUHEZUO,ZUIHOUDEJIEGUOYIDINGSHIWEILEXIANJINLIUJINQUEERFACHOU。

TONGSHI,BUKEFOURENYINGXIAOTOURUJINGFEISHIJUDADE。QIANGSHIDECHENGGONGJUEBUSHIYICUERJIU,ERSHIXUYAOTONGGUOYICIYOUYICIDEGUANGGAOPUGUANGDIEJIALAIXINGCHENGXIAOYING。RUBAOJIEQIXIAHAIFEISIDE“QUXIE”JIUSHITONGGUO20DUONIANDEYUNYINGCAIXINGCHENGJINTIAN“XIAOFEIZHENAOHAILIYIXIANGDAOQUXIE,JIUXIANGDAOHAIFEISI”。DANRUGUONISHIMAIQUXIEXIFASHUIDEZHONGXIAOQIYE,NIZAIZUO“YINGXIAO”,YEHENNANHANDONG“QUXIE=HAIFEISI”ZAIXIAOFEIZHENAOHAIZHONGDEDIWEI。

YISHANGDOUSHUOMINGYIGEJIELUN,ZHONGXIAOQIYEDEZOULUXIANBUSHIZHENGQUEDECELVE。DUIYUZHONGXIAOQIYE,MEITIANDOUWEIMINGTIANKENENGJIJIANGDUANLIEDEXIANJINLIUERBINLINDAOBI,ZUODASHOUBIYINGXIAOTOURU,HUIBAOYAOYAOWUQIMINGXIANSHISILUYITIAO。

03

中小企业营销重点究竟是什么?

JIRANZUOBUSHIZHONGXIAOQIYEYINGDANGJUJIAODEZHONGDIAN,NEIDUIYUZHONGXIAOQIYE,CAIQUSHENMEYANGDEYINGXIAOCELVECAISHIZUIZHENGQUEDEXUANZE?

TANDAOYINGXIAOCELVE,WOMENKEYIYONGYIGEHENSHENGDONGDEBIYULAIXINGRONG:YINGXIAOJIUSHIYICHANGZHANYI。YAOQUDECHENGGONGBIXUYIKAO“DIMIANBUDUI”HE“KONGZHONGBUDUI”DEQIAOMIAOPEIHE,YEJIUSHI“XIAOSHOUJIQI”HE“CHUANBOJIQI”DEXIETONG,ZHEIYANGCAINENGKUAISUQUDEZHANZHENGDESHENGLI。

江西快3ZHEILIDE“DIMIANBUDUI”JIUSHIZHIXIAOSHOULIUCHENG,JUTIBAOKUORUHEZHUAKE,RUHECHENGJIAO,RUHEZHUIXIAOKEHU。YIGEFEICHANGCHENGGONGDEZHONGXIAOQIYE,TABIRANYIJINGDAZAOLEYITAOYUNZHUANGAOXIAODEXIAOSHOULIUCHENG。ERXIAOSHOULIUCHENGDEYUNZHUANXIAOLVSHIYOUQIANZAIKEHUSHULIANG、ZHUAKECHENGGONGLV、CHENGJIAOLV、ZHUIXIAORENSHU、ZHUIXIAOJINEDENGYINSUJUEDINGDE。ZHEIXIE,TONGTONGSHIZHONGXIAOQIYEYINGDANGJUJIAODEZHONGDIAN,YINWEITAMENHUIKUAISUDAILAIXIANJINLIU,WEICHIQIYEDEFAZHAN。

YITISHENGCHENGJIAOLVWEILI,NIZHIXUYAOZAICHANPINJIESHAOZHONGJIASHANGYIGE“KEHUJIANZHENG”,CHENGJIAOLVJIUHENDAKENENGYOUSUOBUTONG。YOUYUANLAIDEMEITIAN5BIDINGDAN,KENENGBIANCHENG10BI,ZHEIYANGYIXIAZIXIAOSHOUEJIUFANYIBEI。ZHONGXIAOQIYEYINGDANGJUJIAOYU“XIANXIABUDUI”JIXIAOSHOULIUCHENGDEDAZAOERFEI。

ERJIUJINJINSHI“KONGZHONGBUDUI”DEYIGEZUOZHANWUQIERYI,QICIHAIYOUXIANGGUANGGAO、XINMEITIDENGDENGJISHU,ZHUYAOSHIXIEZHU“DIMIANBUDUI”DEZUOZHAN。YIGEZHANYIZUIZHONGSHIFOUHUODESHENGLI,SHIQUJUEYU“DIMIANBUDUI”SHIFOUNENGGOUZHANLINGBIERENDELINGDI。

YINCIZHONGXIAOQIYEYINGGAIBINGQICHONGCHIZAIHULIANWANGGUANYUDAQIYEYINGXIAODEGUANNIAN,ERYINGGAIZHUANZHUYURUHERANGZIJIDEXIAOSHOULIUCHENGGENGJIAYOUHUA。ZHEIJIUSHIMEIGEZHONGXIAOQIYEDEYINGXIAOBUMENYINGDANGJUJIAODEZHONGDIAN——NISHIYAOMAIHUO,ERBUSHIXUANYAO。BENSHENDUIYUZHONGXIAOQIYELAISHUOFAHUIDEZUOYONGSHIJISHAODE。

JIEYU

ZAIDAQIYEYINGXIAODAXINGQIDAODEJINTIAN,RUGUONISHIZHONGXIAOQIYE,BUYAOZAICHENMIYU“YINGXIAO”,YINGDANGZHESHOU“DIMIANBUDUI”DEDAZAOJIYOUHUA(ZHUAKE、CHENGJIAO、ZHUIXIAOKEHUDENG),DANGNIDEQIYEYOUYIDINGDEGUIMOHOU,“KONGZHONGBUDUI”(、GUANGGAODENG)DEXIEDIAOPEIHECAIYOUKENENGFAHUICHUZUOYONG。

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