江西快3

“洗脑”广告被质疑虚假宣传 莎普爱思去年四季度净利为七年来首次负值

发布时间: 2018年05月16日 信息来源:本站原创


莎普爱思赔了商誉又折净利 广告风波损失1.2亿

 莎普爱思,产品名为苄达赖氨酸滴眼液,是由浙江莎普爱思药业股份有限公司生产的眼用制剂化学药品,批准文号为国药准字H19980101。


危机回顾


江西快3DINGXIANGYUANZHIQIANFALEYIPIANWENZHANG《YINIANKUANGMAI7.5YIDEXINAOSHENYAO,QINGFANGGUOZHONGGUOLAOREN》NUDUISHAPUAISI,HENDUOYANKEYISHENGBIAOSHIKANLEHOUBIAOSHIJIUYIGEZI:SHUANG!

WULUNNIZAIKANDIANSHIJU、XINWENHAISHIDIAOJIELEIJIEMU,ZONGSHIDUOBUGUOZHONGJIANPAOCHULAI“BAINEIZHANG,KANBUQING,SHAPUAISIDIYANJING……”DEXINAOSHIGUANGGAO。JULEJIE,JIN2016 NIANYINIAN,SHAPUAISIGONGSIDEGUANGGAOFEIYONGJIUGAODA2.6 YIRENMINBI,ERTONGNIANDEBAINEIZHANGXIANGGUANDEYAOWUYANFAZHIYOU550WAN,LIANGUANGGAOFEIDELINGTOUDOUBUGOU。

下架了被质疑的虚假广告后,莎普爱思眼药水的包装又遇到了专利危机。

1YUE16RIWAN,SHAPUAISIGONGGAOCHENG,GONGSIDESHIYONGXINXINGZHUANLI“YICIXINGDANJILIANGYAOYONGDIMIDUJUYIXIDIYANJIPING”BEIGUOJIAZHISHICHANQUANJUXUANBUQUANBUWUXIAO,GAIZHUANLIZHUYAOYINGYONGYUGONGSIDANJILIANGBIANDALAIANSUANDIYANYECHANPINDEBAOZHUANG。GONGSIMUQIANZHENGYUYOUGUANLVSHISHIWUSUOQIATAN,ZHUNBEITIQIXINGZHENGSUSONG。

   业绩闪崩

江西快3SHAPUAISIGUJIAYIDUSHANBENG,3TIANNEISHIZHIZHENGFA4YIYUAN。


江西快3CICIPILUDENIANBAOXIANSHI,2017NIANGONGSIQUANNIANSHIXIANYINGYESHOURU9.4YIYUAN,TONGBIXIAJIANG4.07%;SHIXIANJINGLIRUN1.5YIYUAN,TONGBIXIAJIANG46.92%。


GONGSICHENGREN,YINGSHOUXIAJIANGDEZHUYAOYUANYINSHIQUANTOUCHANPIN——SHAPUAISIDIYANYESHOURUTONGBIXIAJIANG0.7YIYUANSUOZHI,BINGQIEZHIJIEJITI5062WANYUANSHANGYUSUNSHI。


江西快3ERTONGRIPILUDE2018NIANYIJIDUCAIBAOXIANSHI,YEJIXIAHUAYIRANMEIYOUHUANJIEDEJIXIANG。YIJIDU,GONGSISHIXIANYINGYESHOURU1.86YIYUAN,TONGBIXIAHUA15.52%;JINGLIRUN0.41YIYUAN,TONGBIXIAHUA18.4%。


NANFANGZHOUMOJIZHEZHUYIDAO,BAOSHOUWAIJIEGOUBINGDE“XIAOSHOUFEIYONGZHANBIGAO、YANFAFEIYONGTOURUSHAO”WENTI,YEZAINIANBAOZHONGDEYIZHENGSHI。


江西快3JINSANNIANLAI,GUANGGAOFEIYONGZHANSHAPUAISIYINGYESHOURUDEBILICONGWEIDIYU25%。2017NIAN,SHAPUAISIZAIGUANGGAOFEISHANGHAOZHI2.74YIYUAN,ZHANYINGYESHOURUDEBIZHONGDADAO29%。


“FEICHUFANGYAOZHUYAOMIANXIANGLINGSHOUQUDAO,XUYAOTONGGUOGUANGGAOTOUFANGLAILAJINYUXIAOFEIZHEDEJULI。”ZHONGGUOYIYAOQIYEGUANLIXIEHUIFUHUIZHANGWANGXUEGONGCENGGONGKAIBIAOSHI。BUGUO,SHAPUAISIDEGUANGGAOTOURUYIRANYUANGAOYUTONGXINGYEGONGSI10%-20%DEBILI。


XIANGBIZHIXIA,GONGSIYANFAFEIYONGTOURUQUESHAODEKELIAN,JINWEI0.29YIYUAN,ZHANYINGYESHOURUDE3.11%。


  年报:去年四季度净利为七年来首次负值


  SHAPUAISINIANBAOXIANSHI,SHOUQUNIANNIANMO“SHENYAO”SHIJIANYINGXIANG,2017NIANGONGSIZHUYINGYEWUSHOURU9.38YIYUAN,TONGBIQUNIANJIANSHAO4.07%,GONGSIJINGLIRUNWEI1.46YIYUAN,TONGBIJIANSHAO46.92%。YEJIDAFUXIAJIANGZHUYAOSHIJITILE5062WANYUANDESHANGYUJIANZHISUNSHI,YIJIJIANG8357WANYUANDEBANQIANBUCHANGKUANZHUANRUDANGQIYINGYEWAISHOURU。NIANBAOPILUQIYEWUXIAHUAYOULIANGDAYUANYIN,YISHISHOU2017NIAN12YUEZIMEITISHIJIANYINGXIANG,SHAPUAISIDIYANYEXIAOSHOUYEJIXIAHUA;ERSHISHICHANGJINGZHENGJIAJU,ZHISHISHAPUAISIDIYANYEXIAOSHOULIANGTONGBIJIANSHAO。


江西快3  SHICHANGHAIGUANZHUDAO,QUNIANDISIJIDU,SHAPUAISIKOUCHUFEIJINGCHANGSUNYIHOUGONGSIJINGLIRUNWEI-683.2WANYUAN,QINIANLAIJINGLISHOUCIZHUANWEIFUZHI,ZHEISHIYIGEZHONGYAOXINHAO。GONGSIPILU,QIZHUYAOYUANYINSHIGONGSIQUANZIZIGONGSIQIANGSHENYAOYEWEINENGWANCHENG2017NIANCHENGNUOJINGLIRUN,ZHISHIJIANZHISUNSHI5062.65WANYUAN,YINGXIANGLEJINGLIRUN。


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